The City of Houston had the opportunity to run animated spots in Times Square over the course of 3 months on integrated boards. The objectives were to (1) draw eyes and (2) quickly break the Houston stereotypes. Hinging on illustrated 2D motion graphics and the headline, “More than the wonder of space exploration. A wonderful space to explore,” we leveraged photography of the boards to present the animation in context.
The spots are running 20 cycles per hour over a 3-month period.