Better Make Room—and headlines.
The United States had recently plummeted in world ranking of percentage of kids transitioning into higher education. Heading up the charge, Michelle Obama and her team built a coalition of educators, community/business leaders, government programs, and celebrities to empower young people in striving for higher educational achievement—especially those 16- and 17-year-olds that never thought that higher education was a viable option for them. And to circle the wagons around one theme, the idea of Better Make Room was created. Everybody deserves a seat at the table.